Optizone is a cutting-edge company founded by a team of scientists from EPFL, dedicated to helping athletes recover from injuries and achieve peak performance. By combining advanced technology with sports science, Optizone offers innovative solutions that accelerate rehabilitation and optimize recovery processes. Tasked with leading their brand’s rebranding journey, I developed a completely new visual identity and tone of voice for Optizone. This included designing a sleek, modern aesthetic and a communication strategy that resonates with both professional athletes and sports enthusiasts. The goal was to create a brand that reflects the company's expertise, precision, and commitment to pushing the boundaries of recovery and performance.