The Triennale Museum stands as a beacon of cultural and design excellence in Milan and is internationally celebrated for its influence in the art and design world. As one of the city’s most iconic institutions, it has played a pivotal role in shaping contemporary design narratives. The challenge was to completely redesign the museum’s identity, encompassing not just the museum itself but also its theater, temporary exhibitions, and permanent collection. Our goal was to craft a refreshed and cohesive brand that would reflect the museum’s legacy while positioning it for a vibrant future, capturing the essence of its evolving role in the cultural sphere.